The Sphere & U2

Mobile audio sync app
Client
U2 Management & The Sphere
Project
The world's first integration with The Sphere

The U2 crew approached us to bring their enormous "Achtung Baby" video ad to life, allowing fans to tune-in to hidden broadcasts of accompanying audio or spoken word content that synced perfectly with the content displayed on the MSG Sphere.

A world first

Working closely with the team at MSG Studios (the folks behind Madison Square Garden in NYC & The Sphere in Las Vegas), we managed to interface with the venue's video scheduling hardware via a WebSocket and create a scalable streaming application that played audio content for users, whether they were there in Vegas or some million lightyears away...

Unlockable experiences

Fans who visited the application on non-show days would be welcomed by an evolving "sphere" of previously unheard content, rare remixes, and new soundscapes from the likes of The Edge, Bono, and the legendary composer, Brian Eno.

video-poster
Watch

The app enjoyed an average of 6,000 concurrent users who tuned-in to hear the unique content on show days during U2's Winter 2023 residency.