Rod Stewart

Official Website
Interactive timeline & full artist website

Hipgnosis reached out to us in search of a new website for singing/songwriting giant Rod Stewart. This is a large, growing project, the aesthetic of which has been inspired by legendary singers like Sam Cooke. The website has been built for performance and scalability.


A key aspect of the new site was the development of a complete career timeline for Sir Rod. The timeline is a virtual museum of content of the legendary artist's life and career from 1945 until present. Highly visual and with links to all the music released throughout his career, the timeline works as a fluid carousel experience on an endless loop.

Unique CMS

We managed and maintained this vast amount of content by developing a way to load smaller versions of the many images and then increasing the size as the user scrolls. The backend for the timeline uses Google Sheets as the CMS, which is automatically exported and synced to create a lightning fast experience.