Elton John

Elton John LA Takeover
Client
Rocket Entertainment, Google
Project
Innovative Google Maps collaboration for Elton’s farewell tour

Working with Rocket Entertainment and the team at Google Maps, we created an interactive map for the Elton John Dodger Stadium shows in LA. Outdoor billboards directed fans to the experience that showcased new features from Google Maps and lead fans to a series of pop-up stores and iconic locations based around Sir Elton’s rich history in the City of Angels.

LA Dodgers X Elton John

Combining our in-house design talent with the Google Maps platform, we were able to craft an interactive experience that hearkened back to classic baseball aesthetics and the iconic style of Elton’s original Dodger Stadium shows. This project gave us space to explore some interesting tech, including WebGL maps and advanced custom markers.

Custom markers

The Google Maps API allowed us to bring the experience to life with bespoke map markers for each location. These markers were painstakingly crafted in an embroidery style to give the impression of a baseball team's badge stitched on a jersey.

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Scavenger hunt

Each marker opened up an overlay of info about the real-world locations. As part of the activation, fans could engage in a ‘scavenger hunt’ by scanning a QR code at each location to ‘check’ it off their list, entering them into a sweepstakes for a chance to win prizes.

Rocket View

As part of the experience, we showcased pioneering new Google Maps tech not yet available to the public. These videos, dubbed “Rocket View”, featured photo-realistic 3D environments of all of the locations on the map. Rocket View leveraged Google Earth, rendered APIs, and several Google Cloud products to generate drone-like videos with adjustable time-of-day settings and custom markers.

Billboards

The experience was well publicised, with advertisements appearing on billboards at several locations all around Los Angeles.

The success of the project led to a feature on Google’s Developer Blog as well as us presenting a live webinar for Google on the power of maps.