7 Eleven

Slurpee Day Campaign
Client
7 Eleven
Project
Narrative-driven NFT minting experience

7-Eleven reached out to our team to help them build and launch a one-of-a-kind brand activation for 2023's Slurpee Day! We delivered a 3D "slurpee maker" that allowed users to "pull" their favourite array of slurpee flavours, creating a generative NFT that would later be minted and immortalised on the Polygon blockchain for future activations.

The coldest machine on the crypto scene

We built-out a fully functioning Slurpee Maker, similar to what fans would experience in-store. This interactive 3D model allowed users to choose and pour their perfect Slurpee to their exact specifications, all within the palm of their hand. We developed all of the assets from scratch and worked with the brand team to curate a suite of digital collectables that were minted to user's Magic Wallets upon curation of their perfect Slurpee!

Unlock your vibe

As part of this unique activation, we also developed a unique "pouring algorithm" that calculated the user's "brrrrsonality" based on the pattern of their pour. Not only did users get to download their custom 1 of 1 Slurpee design but they were also gifted a free digital collectible based on the vibe that matched their pour!

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This project enjoyed mass PR and was even plastered across digital screens throughout Time Square during Slurpee Day 2023!